E-commerce has profoundly transformed the way consumers shop for practically everything. And yet, club stores like Costco, Sam’s Club and BJ’s Wholesale still claim an enviable share of the market and a loyal customer base that makes them an incredible opportunity for brands.
No matter your product or how healthy your online sales, the opportunity to get your product onto the club store floor is too good to squander.
But the transition can be tricky, especially for brands entering this unique brick and mortar environment for the first time.
Navigating the Club Store Landscape for Your E-Commerce Product
Club store campaigns come with a lot of requirements, and a small margin of error. To make your mark here, you need a thorough understanding of both retailer and shopper requirements. Along with their giant shopping cars, club store shoppers enter the selling space with an entirely different set of expectations.
Once you crack the code, however, the opportunities can be huge.
Download Going Omni? Navigating the Shift from Online to Inline – 10 Things to Know About the Transition to Club Store Selling, to learn some of the key differences to keep in mind when designing your club store campaign.
From packaging and displays to price points and inventory management, club store success depends on a thorough understanding of how club stores – and club store shoppers – think.
Make their priorities your priorities and you will find the path to success much smoother.
Partner with TPH and Volcanic Retail for Club Store Success
At TPH Global Solutions®, we have decades of experience helping brands navigate the path to retail success at club stores, grocery stories, pharmacies and specialty retailers. Our services include retail packaging and display consulting and development, retail pitch preparation and coaching, logistics and transportation support and supply chain management.
We offer experienced, cost-effective, end-to-end support for your retail campaign, including support for e-commerce transitions.
Contact a member of our team to learn more about how we can help tip the retail odds in your favor with deep expertise, meticulous planning and cost-effective oversight. You can also learn more about our work with Volcanic Retail, whose innovative platform seamlessly connects buyers and brands.
Download 10 Things to Know About the Transition to Club Store Selling
