Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details.
Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in a way that drives repeat success. You want a high-performing display. Here are five best practices for making it happen.
Happy Buyers, Happy Shoppers: Best Practices for Retail Display Success
1. Design Your Display around Shopper Behavior & Durability
Display design is often so focused on the product count and array that shopability becomes an afterthought. Yet, close observance of how shoppers interact with displays in a specific retail setting can yield valuable insights. Display design should take into consideration both customer search habits and impulse shoppers. Is it easy to find a size or color preference? Does the display clearly convey product features and benefits?
How well will your display hold up under handling by eager or impatient shoppers? Is it likely to require more reblocking than a retailer is able or willing to provide? Display design should also take into account overall durability and the rigors of overland and overseas transportation. An investment in third-party durability testing can pay for itself at every step.
2. Your Display Should Make it Easy to See & Find Your Product
Design your display and packaging so that it stands out to busy shoppers and is easy to shop.
3. Communicate the Key Value Proposition of Your Product
Ensure that the key value proposition of your product is a prominent feature of packaging and display signage. What differentiates your product from the competition? Is it the price? Is it the best quality? Use display graphics and other signage to attract and hold the shoppers’ attention.
4. Highlight Specific Product Features
Sometimes a product feature or value speaks for itself. Make sure your packaging and display is designed with this feature prominent and accessible.
5. Work with Retail Experts
TPH Global Solutions® offers decades of experience helping brands go to market with high-performing displays. With expertise in both customer behavior, display design and retail campaign logistics, we provide support and project management at every step. Contact one of our retail display experts to learn more about the packaging, display and supply chain solutions that TPH can provide for your next retail campaign.
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