The testing standards and regulations for medical versus non-medical disposable masks are far from similar; choosing the right mask depends on your environmental requirements for safety. When it comes to COVID-19 personal protective equipment (PPE), the options for type and style have proliferated dramatically....
Getting a big box retailer to show interest in your product can be a makeup or break opportunity for a business and there are as many ways to blow it as there are products competing for the space. Over six decades of managing big...
Managing a big box campaign is a complicated undertaking and meeting retailer requirements is critical. It’s not enough, however, to rely on your conversations with buyers. You’ve got to have a thorough understanding of what the requirements are and what they mean for every...
Among the most troubling aspects of the COVID-19 pandemic are the recurring shortages of personal protective equipment for frontline responders, a concern that continues to worry health officials as cases begin to surge again. It’s an ongoing challenge that has health officials recommending conservation...
Back to school looks a little different this year. The coronavirus pandemic has many students, including those in Chicago Public Schools, learning remotely for now, but no matter where school happens, there’s nothing like a stack of fresh school supplies to get the year...
For many of us, face masks are now a daily part of our lives. Donning our face coverings, we venture back into our offices, visit stores to replenish our pandemic supplies, or head out to restaurants or gyms to try to regain something of...
The continuing growth of mass-market retailers has created powerful opportunities for brand managers, but also powerful competition for space on their shelves and floors. Big Box retailers and specialty retailers like Costco, Walmart, Sam’s Club, Lowe’s, Petco and Home Depot, don’t take their position...
