After 45 years of success, we at TPH Global Solutions® felt it was time to improve on an already good thing and boldly venture out into the blogosphere. Over time, we will post articles geared toward creating effective packaging and display programs. We will also post articles on the sustainability movement and it’s impact on…
Marketing Cosmetics on Retail POP Displays
August 25, 2017Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within a brand and are now fair game every time they enter…
How to Position Products on Pallet Displays
August 23, 2017Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the shipping cover is removed. Products sell best when the display is…
Grocery Store Displays: The Fast Track for Up-and-Coming Brands to Increase Sales
August 9, 2017The best way for up-and-coming brands to get on grocery store shelves, is to first get on the floor in a retail point-of-purchase (POP) display – especially for organic foods. If you’re already on a lower shelf or in a less desirable spot in the store, floor displays will also help increase your sales by…
Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)
August 3, 2017The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most big box retailers, so learn more below about what you need…
Retail POP Displays: Avoiding Pennywise & Pound Foolish
July 25, 2017“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario relating to retail point-of-purchase (POP) displays. Several customers and prospects have…
Retail Display & In-Store Merchandising Holiday Calendar
July 23, 2017The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising. Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional months to create new displays on average, here’s a calendar that…