When a European water products company sought to expand its popular hydration brand into the U.S. grocery market, a national sales manager overseeing the campaign realized they needed help to meet notoriously strict U.S. retailer requirements. waterdrop® produces small, dissolvable cubes that turn a glass of water into a sugar-free microdrink full of key vitamins…
How to Solve Retail Display Problems with Values-Based Decision Making
May 30, 2023To help ensure retail success in the face of supply chain problems when selling custom floor displays to Costco, Walmart, Sam’s Club, and other mass merchandisers, it’s critical to utilize strategic, values-based decision making. Otherwise, you may be tempted to make short-term decisions that negatively affect long-term relationships. Defining Your Values Doing so starts with…
How to Ensure Print Quality of Packaging & Displays from China
May 8, 2023Since China has become a global hub for manufacturing, both retail packaging and point of purchase (POP) displays, have followed suit. As quality and defect rates on products produced in China is often an issue, so is the color consistency, quality, and design of packaging and custom retail displays. Based on our 12 years of…
Why Work with TPH Global Solutions®?
March 23, 2023@TPH, we make the complicated simple. We simplify the pitch, approval and intake processes required by retailers. Tell us if this sounds familiar… You have a new product that you want sell into a warehouse club or big box retailer. You have been trying for months to get a meeting to pitch your product and…
Retail Success in 2023 May Not Be as Hard as You Think
February 22, 2023As retail brands brace cautiously for another year of economic uncertainty and course correction, there are reasons for optimism, beyond the sector’s general resilience and a “hope for the best” outlook. While we’re all carefully monitoring and digesting ongoing talk of recession, supply chain disruption, workforce shortages, and consumer fears (phew!), we see genuine opportunities…
How to Speak Retail: 10 Frequently Misunderstood Terms
December 12, 2022The language of a mass merchandiser’s retail display campaign can be confusing. Here are 10 terms that are frequently misused, misunderstood, or can have different meanings depending on who is using them. Every retailer has unique expectations, and the definition of success can change from one retailer to the next – not to mention the…
Calculate Your Retail Pallet Display Program ROI
November 23, 2022Among the many challenges brands face is calculating the return on investment of their retail program: our new ROI calculator makes it easy. Simply enter your data and the calculator will do the work, incorporating all the relevant cost drivers to show you the profitability of your campaign and leave you well positioned for your…