Getting a big box retailer to show interest in your product can be a makeup or break opportunity for a business and there are as many ways to blow it as there are products competing for the space. Over six decades of managing big...
Retail Point-of-Purchase (POP) and Packaging Blog
Marketing Cosmetics on Retail POP Displays
August 25, 2017
Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within...
Retail POS Display Trends: Floor Displays
January 11, 2016
Having created numerous retail point-of-sale (POS) displays for club and big box stores in 2015 (and for the last 50 years), we’ve run across a few floor display trends that consumer packaged goods companies (CPGs) need to know. These trends involve cosmetics, footwear, pets,...
How to Increase Sell-Through for Health & Beauty CPGs
October 8, 2015
One of our specialties is increasing sell-through for growing producers of health and beauty consumer packaged goods (CPGs) – including hair care and cosmetics. We make it easy to get from the manufacturing floor to the retail floor. We do so by leveraging our...