Retail Point-of-Purchase (POP) and Packaging Blog

Avoid These Common Test Order Mistakes

June 6, 2019
Avoid These Common Test Order Mistakes

You’ve made it past the pitch phase and have been invited to submit a test order to a big-box retailer or warehouse club. Congratulations! A retailer recognizes the value of your product and is willing to take a chance on your campaign. That’s a...

How to Avoid Retail POP Display Shipping Damage & Rework

November 13, 2017
retail-pop-pre-pack-display-damage-sm

It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems...

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