Retail Point-of-Purchase (POP) and Packaging Blog

Case Study: European Hydration Brand Makes a Splash in the U.S. Grocery Market

June 9, 2023

When a European water products company sought to expand its popular hydration brand into the U.S. grocery market, a national sales manager overseeing the campaign realized they needed help to meet notoriously strict U.S. retailer requirements. waterdrop® produces small, dissolvable cubes that turn a...

Grocery Store Displays: The Fast Track for Up-and-Coming Brands to Increase Sales

August 9, 2017

kroger-displays-food-grocery-temporary-permanent

The best way for up-and-coming brands to get on grocery store shelves, is to first get on the floor in a retail point-of-purchase (POP) display – especially for organic foods. If you’re already on a lower shelf or in a less desirable spot in...

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Retail Point-of-Purchase (POP) and Packaging Blog

Case Study: European Hydration Brand Makes a Splash in the U.S. Grocery Market

Grocery Store Displays: The Fast Track for Up-and-Coming Brands to Increase Sales

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