A kit full of breastfeeding supplies makes a thoughtful and convenient baby shower gift. It’s also an effective all-in-one introduction to the brand behind a wide range of products and resources for new mothers. But there’s nothing “all-in-one” or easy about the process of...
Retail Point-of-Purchase (POP) and Packaging Blog
How to Ensure Print Quality of Packaging & Displays from China
May 8, 2023
Since China has become a global hub for manufacturing, both retail packaging and point of purchase (POP) displays, have followed suit. As quality and defect rates on products produced in China is often an issue, so is the color consistency, quality, and design of...
How to Speak Retail: 10 Frequently Misunderstood Terms
December 12, 2022
The language of a mass merchandiser’s retail display campaign can be confusing. Here are 10 terms that are frequently misused, misunderstood, or can have different meanings depending on who is using them. Every retailer has unique expectations, and the definition of success can change...
Costco Repackaging Case Study: From E-Commerce to Pallet Displays
July 28, 2022
Expertise and a well-developed process are essential when working with warehouse clubs. When consumer products company FLTR had an opportunity to get its infrared thermometers onto the Costco floor in a period of high demand, step one was finding a partner with plenty of...
Transitioning from eCommerce to the Big Box Retail Floor
July 20, 2022
The transition from selling your product online to selling it on the retail floor is a lot more complicated than it sounds, even when it’s the same retailer. Many manufacturers have built healthy product demand through e-commerce platforms such as Amazon and coveted big...
No Quick Fix for Supply Chain Difficulties
June 7, 2022
The end of Shanghai’s two-month COVID-19 lockdown is hoped to get the world’s busiest port back to business quickly, but supply challenges are likely to persist for a while. With the reopening of Shanghai, supply chain pressures could begin to ease, but lingering pandemic-related...
Sourcing Custom Displays & Packaging: Comparing Product Factory, Direct Manufacturers & Retail Channel Experts
March 12, 2022
While it might seem convenient to source your custom displays and packaging from your product factory or with a packaging and display manufacturer that serves as a large, “integrated” vendor, these options may leave your brand at risk of not meeting the retailer’s order...