Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within...
Retail Point-of-Purchase (POP) and Packaging Blog
Grocery Store Displays: The Fast Track for Up-and-Coming Brands to Increase Sales
August 9, 2017
The best way for up-and-coming brands to get on grocery store shelves, is to first get on the floor in a retail point-of-purchase (POP) display – especially for organic foods. If you’re already on a lower shelf or in a less desirable spot in...
Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)
August 3, 2017
The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most...
Retail POP Displays: Avoiding Pennywise & Pound Foolish
July 25, 2017
“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario...
Retail Display & In-Store Merchandising Holiday Calendar
July 23, 2017
The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising. Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional...
How to Ensure a Successful Retail POP Display Launch
July 16, 2017
In our 50 years in business, we’ve created a process for how to ensure a successful retail POP display in-store merchandising launch that will ensure that you achieve a 300% return on your investment. Do You Have the Right Channels? The process begins with...
Retail POP vs. POS Displays: What You Need to Know
March 16, 2017
Today’s retail marketplace is shaped by the print advertising/signage, product placement, and displays used to focus consumers on the brand’s products. With all the options available for promoting products, it’s easy to understand the confusion over POP vs. POS and what works best. Let’s...