Display ROI Calculator

Use our interactive calculator below to calculate your “all-in” cost of your retail POP display program for Costco, Walmart, Sam’s Club, and other retailers.

If you need help to identify these costs or to reduce them, contact us today.

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Enter your best estimate for each field below:

Suggested Value Enter Values Total
Product Revenue
Selling price per unit (wholesale, not MSRP)
$
Total units per display
Total revenue per display
$
Total number of displays
Total revenues
$
Product Cost
Product cost per unit
$
Packaging and/or display cost per unit
$
Total cost per display
$
Total product cost
$
International Costs
Tariffs and duties (%)
%
$
Non-Product Costs Each
Direct marketing expenses (coupons/discounts)
$
Logistics costs: overseas/overland freight costs
$
Co-packing, warehousing and handling costs
$
Reserve cost: return chargebacks (5%-7% recommended)
%
$
Total non-product cost
$
$
All-In Cost
$
Gross Profit
$
Profit Margin