Going Omni? Navigating the shift from online to inline: 10 Things to Know About the Transition to Club Store Selling

Online to inline success factors
Making the transition from e-commerce sales to the club store floor is a great opportunity for your product and your brand, but it comes with a learning curve.

When you add your product to the floor of club stores like Costco, Sam’s Club or BJ’s Wholesale Club, your results depend on factors unique to this environment and the members who shop there, roaming the aisles with their giant shopping carts and a keen eye for interesting new products and bulk buying bargains.

At TPH Global Solutions®, we have decades of experience helping brands successfully cross over to the club store world, and we’ve put together a list of 10 things you need to know to successfully navigate the unique requirements, culture and challenges you’ll find there.

Highlights

Among the things you’ll learn are tips for:

  • Understanding the unique complexities of club store inventory and logistical requirements
  • Understanding the mindset of the club store shopper
  • Preparing for unique inventory management challenges
  • Marketing best practices for your display and packaging

Download 10 Things to Know About the Transition to Club Store Selling

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