A successful retail POP display campaign is the result of planning and coordination that starts long before the first pallets reach the loading dock. In fact, it starts with the initial pitch you make to retailers.
And nothing is more important than the relationship with the retailer overseeing the campaign. At TPH Global Solutions, we have more than 50 years experience meeting retailer requirements and deadlines so that brand managers can sleep at night, with warehouse clubs, big box retail,
home improvement, pharmacies,
and specialty retailers of all kinds.
What keeps you up at night? We have extensive experience managing vendors and navigating the complexities of the global supply chain.
We know how to troubleshoot the little issues that can lead to big problems. We know how to design displays that can withstand the rigors of transportation and arrive ready to go, on time and on budget. What more could you want from a retail display partner? Read on to learn how we do it.
Our Experience = Your Confidence
That’s experience our clients take with them from the very first pitch – assurance that a prospective campaign is backed up by the capability to manage the array of vendors and suppliers and deliver on time, to the retailer’s exact specifications.
It’s not enough to have a plan for managing the path between the manufacturer and the store shelf. It’s not enough to have a beautiful display. You’ve got be be able to convince a retailer that you’ve done your homework and you’ve planned for every potential wrinkle along the way. You’ve got to have a handle on the data and you’ve got to know the requirements of the retailer you are pitching. They’re all different, and the requirements change. But when you partner with us, you’ll know what you need to know.
Earn Retailer Confidence with TPH Pitch Support
Our support for your campaign begins with knowing exactly what it will take for you to win the pitch and develop a retailer relationship that you can build into your next campaign – and the one after that:
- Up-to-date knowledge of retailer standards and requirements
- Package and display structure that maximize the amount of product per display – and sell-through
- 2D or 3D rendering of product in packaging with supporting data
- Display and container load plans that show you have anticipated transportation requirements
- Demonstration of ability to manage diverse collection of suppliers and deliver on time
- Understanding of supply chain issues
When you have TPH at your back during the pitch process, your confidence will create retailer confidence. And retailer confidence can generate repeat orders and lead to opportunities to extend your brand.
From Pitch to Purchase
If you struggle with retail packaging and POP display supply chain issues, from building confidence with the retailer during the pitch to managing a multitude of vendors to avoid rework when the shipments come in, contact us to learn how we can get you back to having a good night’s sleep.
Contact us to learn more about retail POP display campaign best practices
